Frutarom Switzerland Ltd., Health BU Switzerland, has entered into the omega-3 market with high quality and deodorized DHA and EPA marine-sourced omega-3 ingredients designed for a variety of food & beverage applications and dietary supplements.
 
“As the leading provider of specialty fine ingredients, flavors and savory solutions, Frutarom has excellent access into the food and beverage industries, enabling it to help food manufacturers fortify food with omega-3,” explained Holger Riemensperger, general manager of Frutarom Health. “Thanks to Frutarom’s expertise, we can easily implement the new line into any food matrix, such as dairy, bakery, baby food, cereals, oils, confectionary, beverages etc. It is both deodorized and without any negative impact on the taste.”
 
The number of new food and drinks products marketed as containing omega-3 fatty acids has risen significantly in recent years, according to Innova Market Insights’ research. The share of these types of products rose from 1.5% of total food and drinks launches tracked globally in 2011 to 1.6% in 2012, with a further rise to 1.9% evident for 2013. Baby food was the leading category for omega-3 claims in 2013, accounting for 17.8% of tracked products.
‫ 
“This step combines Frutarom’s two great strengths of strong market access and deep experience in science-based health ingredients, and follows the company’s strategic move last year into the functional food market,” noted Mr. Riemensperger. “Omega-3 perfectly fits the Health Business Unit strategy of focusing on scientifically proven, high quality health ingredients.”
 
The new omega-3 line is produced using the latest technology and controlled sourcing of high-end raw materials. The new line also includes omega-3 high concentrates for use in dietary supplements, allowing a higher concentration of DHA and EPA content, and thus a smaller size of soft gels, making it easier to take.
 
For more information: www.frutaromhealth.com/omega-line/